First Principles Thinking

Preview

"**FIRST PRINCIPLES THINKING** SpaceX. Early two-thousands. Elon Musk walks into a meeting where engineers are explaining why rockets cost sixty-five million dollars. Because that's what rockets cost. Always have. Musk doesn't buy it. He grabs a marker... walks to the whiteboard. "What's a rocket made of?" Squeak. Aluminum alloys. Titanium. Carbon fiber. Copper. "And what do those materials cost... on the commodity market?" The engineers shuffle. A fraction of the sixty-five milli..."