AI-Generated Deep Dive
Loss Aversion
14:27
Loss Aversion
0:00-0:00
Preview
"# Loss Aversion A university lab. 1990. Someone hands you a coffee mug. Nothing fancy — ceramic, university logo, maybe worth five bucks at the bookstore. Now they ask: how much would you need to sell it back? Most people say seven dollars. Eight. Sometimes more. Here's the thing. Five minutes ago, you didn't own that mug. You didn't *want* that mug. But the moment it became yours? Losing it started to hurt more than gaining it ever felt good. That gap? That's loss aversion. And it's..."