The Mere Exposure Effect

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"# The Mere Exposure Effect Nineteen sixty-eight. A psychology lab in Michigan. Robert Zajonc is showing people nonsense words. Not real words—invented syllables like "kadirga" and "saricik." Turkish words, actually, but his American subjects don't know that. He flashes them on a screen. Some words appear once. Others five times, ten times, twenty-five times. Then he asks a simple question: which words do you like better? The ones they've seen more. Every single time. Not because they mean..."