The Long Tail

Preview

"# The Long Tail Nineteen ninety-nine. Someone's scrolling Amazon at home... hunting for a book about medieval falconry. Not a bestseller. Not even close. The kind of book maybe three stores in the country would stock... if you got lucky. And there it is. Click. Order. Done. That moment — that quiet, boring moment — was the sound of an entire economic theory... cracking open. Nobody saw it coming. For most of the twentieth century, business ran on one rule: focus on hits. Stock the bes..."